What Job Seekers Want to Know Most About You

What do job seekers really look for in a potential employer? It seems from some new research that a well-developed and defined “brand” and a good reputation with a strong company culture matter more than money.  

Glassdoor and CareerBuilder have both recently conducted surveys on what job seekers want to learn from prospective employers.

These were the top 5 things people want to know the most about:

1) 76% want details on what makes the company an attractive place to work (company culture)

2) 70% desire details on compensation packages

3) 62% want to know about benefits 

4) 60% are looking for an overview of the company mission, vision and values 

5) 55% want basic company information such as office locations, number of employees, etc. 

According to the surveys these five pieces of information are often missing on company web sites or career sites. 

Of course compensation and benefits packages aren’t usually shared publicly, and candidates may not find out details until they are deep into the interview process, or in some cases, not until they are actually hired. 

Building the brand

There are things you can do via your website and career sites to demonstrate your employer brand to potential job seekers. 

These are some ways you can communicate your organization’s culture and brand to job seekers, so they can get a sense what day-to-day life is like. 

  • Use language that represents your values and culture in your job postings
  • Include a description of your work environment on your career page, social media pages and in job postings
  • Discuss the work environment candidly during the hiring process
  • Provide an office tour
  • Post videos, pictures, and other visual displays of your work environment
  • Reflect the culture in your communication and interactions with applicants

The Glassdoor report found 94% of those surveyed are more likely to apply to a job if they can tell that an employer actively manages their brand.

To a job candidate, your company is the product. And communicating to those candidates effectively is an essential part of the process. It doesn’t end with a good website or career site, but it often begins there.