Posted By: jbaloun /
No one can argue with the fact that workplace safety is important, yet it’s often unintentionally overlooked, leaving workers and others on the job site exposed to risk. In fact, according to the Bureau of Labor Statistics 2.8 million nonfatal workplace injuries were reported by private industry employees last year. Among these injuries, 2.1 million (75.2 percent) occurred in service-providing industries.
Greg Mabry, President of Link states “As a temporary staffing agency, we do not take these statistics lightly, and we consider the health and safety of our employees of paramount importance when working on any job site.” Link Staffing Services recently highlighted this commitment to workplace safety by promoting the National Safety Council’s “National Safety Month Campaign” throughout the month of June.
Link created this month long safety campaign to promote safety awareness and focus attention on its commitment to the safety of their employees, clients and Franchisees. Continue reading to see some of the programs that Link incorporated into its campaign, the results and their plan moving forward!
Link’s National Safety Month Campaign – “No Injuries Today or Tomorrow”
What is a campaign without a slogan? Link’s National Safety Month slogan, “No Injuries Today or Tomorrow,” was inspired by their commitment to reduce workplace injuries and cultivate a safety first work culture. The slogan was incorporated into the daily operations of Links business communications including phone and emails. They also created “No Injuries Today or Tomorrow” temporary tattoos, pins, wristbands and safety equipment (PPE) for their employees to wear and promote their commitment to safety awareness.
June’s activities included weekly safety contest submissions of: (1) Testimonial of what “No Injuries Today or Tomorrow” means to you, (2) Create a safety video, (3) Submit a safety selfie and (4) Create a safety rap video. The top 4 submissions for each weekly contest were selected by Link’s Risk Management Team, and posted on their company Facebook page for friends, family and co-workers to “like”. The number of “likes” determined First, Second, Third and Fourth place cash prize award winners.
Link’s recognition of National Safety Month was a huge success. After a full month of contests and acknowledgement programs, Link gave away thousands of dollars in cash prizes and increased awareness of workplace safety both on-site and in their offices. Their promotion of National Safety Month encouraged its offices to generate their own creative ideas to promote Link’s commitment to safety. One of Link’s branch offices hosted a Safety Picnic resulting in a large turnout of current and prospective clients appreciative of Link’s continual support and recognition of National Safety Month.
Link was also able to increase their social media interaction by over 200% and gained over 100 new followers from the contests and safety content posted on their Company Facebook page. By making safety fun and standing out from traditional safety education programs, they were able to effectively encourage interest in safety education and spread safety awareness to their employees, clients and offices.
Although National Safety Month is over, Link is proud of the workplace safety culture that they have developed and plan to continue to promote and continuously communicate the importance of workplace safety to its employees, clients and field staff.
About Link Staffing Services
Founded in 1980, Link Staffing Services provides staffing and productivity solutions to businesses and industry. The personnel Link supplies include skilled crafts and trades, light industrial, semi-skilled, general labor, office professional, and administrative support. As a leader in the industry, Co-CEOs Bill and Karen Pitts have set themselves apart by providing cutting-edge technology and comprehensive screening processes, and by providing the type of workers clients like to hire. Based in Houston, Texas, Link Staffing has 50 locations nationwide. For more information, please visit www.linkstaffing.com, or call 1-800-848-5465.