How to Write a Knock Out Job Posting

There is a lot of competition in today’s job market, which makes writing a knockout job description even more vital in attracting top talent to join your company. It is becoming increasingly more important for employers to convey their wants, needs and culture via their social media pages and website—the job description is no different.

Here are our top tips for writing job descriptions and attracting top talent:

1.  Job Title and Summary: Develop a specific job title for the position that you are looking to fill. This should include the title and level (assistant, senior, lead, etc.) Once you’ve defined the position, write a brief description about the purpose of the position and an overview of the positions main responsibilities. This summary should be short and to the point — one to three sentences should suffice.

2.  Key Responsibilities: List all of the essential functions of the position. Generally, this includes between 5 and 10 responsibilities. Examples include, “assist with stocking shelves” or “complete preventative maintenance.” Be specific about how frequently a task will be performed or what percentage of the employee’s time will be spent with each task. This helps applicants form an idea of what a typical day may look like.

3.  Department and Supervisor: Include details on who the person will directly report to and where that person falls within the overall company structure.

4.  Skills & Qualifications: List all qualifications that are mandatory, along with those that are preferred. Such qualifications should include skills, years of experience, certifications, licenses, education level and necessary technical proficiencies.

5. Company Overview: Include information about the company’s mission, goals, industry and headquarters location. Other useful details could include the number of states and countries where the company is present, number of employees, annual sales and so on.

6.  Location: Include details on where the position is located. If travel is necessary, note what percentage of time the employee will spend traveling and where he or she will be traveling.

7.  Type of Employment: Be very clear about whether the position is full-time, part-time, temporary, etc. If the position is an internship, note whether it will be paid or unpaid.

8. Salary Range & Benefits: If your company is open to publicizing the position’s salary range and benefits (such as 401(k), vacation days, or medical and dental insurance), include those details within the job description.

9.  Contact Information: Include contact information to HR or the recruiter so that potential applicants can apply and ask questions.

Not all job descriptions are created equal. The perfect job description is neither too descriptive nor too vague, uses clear language and represents the culture of the company. For more tips like this, subscribe to our blog for continuous updates.